Curriculum Vitae
Fields of Interest
- Field experiments.
- Advertising.
- Auctions and other pricing mechanisms.
- Charitable fundraising.
- Electronic commerce.
Employment
Research Scientist, Google, 2012-present.
Principal Research Scientist, Yahoo! Research, 2007-2012.
Arizona Public Service Professor of Economics, University of Arizona, 2006-2009.
Faculty Research Fellow, National Bureau of Economic Research, 2001-2009.
Associate Professor of Economics, University of Arizona, 2001-2006.
Assistant Professor of Economics, Vanderbilt University, 1996-2001.
Visiting Positions
Visiting Professor, Kiev School of Economics, April 2009.
Visiting Professor, European University Institute, May 2008.
Visiting Scholar, University of Copenhagen, September 2007.
Visiting Assistant Professor of Management and Strategy, Kellogg School of Management, Northwestern University, 2000-01.
Visiting Scholar, Kellogg School of Management, Northwestern University, 1999-2000.
Education
- Massachusetts Institute of Technology, Ph.D., Economics, 1996.
- Fields of concentration: Industrial Organization, Public Finance, Econometrics.
- Jacob Javits Fellow, 1991-1995.
- Dissertation: "Magic on the Internet: Experimental Tests of Auction Theory" (advisers: Glenn Ellison, Ernst Berndt)
- Princeton University, A.B., Astrophysical Sciences, magna cum laude, 1991.
- Certificate in Science in Human Affairs.
- Phi Beta Kappa.
- Senior Thesis: "Measurement in Physics: Computer Software for High School Physics Instruction." (adviser: David Spergel)
Publications
- David H. Reiley and Justin M. Rao, "The Economics of Spam: Externalities, Market Institutions, and Strategic Games." Journal of Economic Perspectives, 2012 vol.26 no.3 pp. 87-110. Read the abstract. Download the manuscript.
- David H. Reiley, " The Lab and the Field: Empirical and Experimental Economics. " in The Methods of Modern Experimental Economics, Guillaume Fréchette and Andrew Schotter, Editors, Oxford University Press, forthcoming. Read the abstract. Download the manuscript. Download the Supplementary Appendix.
- Panagiotis Papadimitriou, Hector Garcia-Molina, Prabhakar Krishnamurthy, Randall A. Lewis, and David H. Reiley, "Display Advertising Impact: Search Lift and Social Influence." Proceedings of the 17th ACM SIGKDD Conference on Knowledge Discovery and Data Mining [KDD'11], 2011 pp.1019-1027. Read the abstract. Download the manuscript.
- Randall Lewis A., Justin M. Rao, and David H. Reiley, "Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising." Proceedings of the 20th ACM International World Wide Web Conference (WWW20) 2011, pp.157-166. Read the abstract. Download the manuscript.
- Subhasish Dugar, Haimanti Bhattacharya, and David Reiley "Can't Buy Me Love? A Field Experiment Exploring the Trade-off Between Income and Caste-Status in an Indian Matrimonial Market." Economic Inquiry , 2012, vol. 50, no.2, pp. 534-550. Read the abstract. Download the manuscript.
- David H. Reiley, Sai-Ming Li, and Randall A. Lewis, "Northern Exposure: A Field Experiment Measuring Externalities Between Search Advertisements." Proceedings of the 11th ACM Conference on Electronic Commerce (EC-2010), David C. Parkes, Chrysanthos Dellarocas, and Moshe Tennenholtz, eds., pp. 297-304. Read the abstract. Download the manuscript.
- Steven D. Levitt, John A. List, and David H. Reiley, "What Happens in the Field Stays in the Field: Professionals Do Not Play Minimax in Laboratory Experiments." Econometrica, 2010, vol. 78, no.3, pp. 1413-1434. Read the abstract. Download the manuscript. Download the Supplementary Data Appendix.
- Avinash Dixit, Susan Skeath, and David H. Reiley, Games of Strategy, 3rd edition. New York: W.W. Norton and Company, 2009.
- John A. List and David H. Reiley, "Field Experiments." The New Palgrave Dictionary of Economics, Steven N. Durlauf and Lawrence E. Blume, eds., Palgrave Macmillan Publishing, 2008. Read the abstract. Download the manuscript.
- David H. Reiley, Michael B. Urbancic, and Mark Walker, "Stripped-down Poker: A Classroom Game to Illustrate Equilibrium Bluffing."Journal of Economic Education, Fall 2008, vol. 39, no. 4, pp. 323-341. Read the abstract. Download the manuscript.
- Atin Basuchoudhary, Christopher Metcalf, Kai Pommerenke, David H. Reiley, Christian Rojas, Marzena J. Rostek, and James Stodder, "Price Discrimination and Resale: A Classroom Experiment." Journal of Economic Education, Summer 2008, vol. 39, no. 3, pp. 229-244. Read the abstract. Download the manuscript. Download the Excel workbook for classroom use.
- Lisa R. Anderson, Charles A. Holt, and David H. Reiley, "Congestion Pricing and Welfare: An Entry Experiment." Forthcoming, Experimental Methods, Environmental Economics, Todd L. Cherry, Stephan Kroll, and Jason Shogren, eds., Routledge, UK, 2007. Read the abstract. Download the manuscript.
- Axel Ockenfels, David H. Reiley, and Abdolkarim Sadrieh, "Online Auctions." in Handbook of Information Systems and Economics, Terrence Hendershott, ed., Elsevier Science, 2007, pp. 571-628. Read the abstract. Download the manuscript.
- David Lucking-Reiley, Doug Bryan, Naghi Prasad, and Daniel Reeves, "Pennies from eBay: the Determinants of Price in Online Auctions."Journal of Industrial Economics, June 2007, vol. 55, no. 2, pp. 223-233. Read the abstract. Download the manuscript.
- Rama Katkar and David H. Reiley, "Public Versus Secret Reserve Prices in eBay Auctions: Results from a Pokémon Field Experiment." Advances in Economic Analysis and Policy, 2006, Volume 6, Issue 2, Article 7. Read the abstract. Download the manuscript.
- David H. Reiley, "Field Experiments on the Effects of Reserve Prices in Auctions: More Magic on the Internet." RAND Journal of Economics, Spring 2006, vol. 37, no. 1, pp. 195-211. Read the abstract. Download the manuscript.
- Richard Engelbrecht-Wiggans, John A. List, and David H. Reiley, "Demand Reduction in Multi-unit Auctions with Varying Numbers of Bidders: Theory and Field Experiments." International Economic Review, February 2006, vol. 47, no. 1, pp. 203-231. Read the abstract. Download the manuscript.
- Charles H. Mullin and David H. Reiley, "Recombinant Estimation for Normal-Form Games, with Applications to Auctions and Bargaining." Games and Economic Behavior, January 2006, vol. 54, no. 1, pp. 159-182. Read the abstract. Download the manuscript. Download software to implement the estimator.
- Keith Brouhle, Jay Corrigan, Rachel Croson, Martin Farnham, Selhan Garip, Luba Habodaszova, Laurie Johnson, Martin Johnson, and David Reiley, "Local Residental Sorting and Public Goods Provision: A Classroom Demonstration." Journal of Economic Education, Fall 2005, vol. 36, no. 4, pp. 332-344. Read the abstract. Download the manuscript. Download the instructor's spreadsheet.
- Richard Engelbrecht-Wiggans, John A. List, and David H. Reiley, "Demand Reduction in Multiunit Auctions: Reply." American Economic Review, March 2005, vol. 95, no.1, pp. 472-476. Read the abstract. Download the manuscript.
- David H. Reiley, "Experimental Evidence on the Endogenous Entry of Bidders in Internet Auctions." Experimental Business Research, Volume 2: Economic and Managerial Perspectives, Amnon Rapoport and Rami Zwick, eds., Kluwer Academic Publishers: Norwell, MA, and Dordrect, The Netherlands, 2005, pp 103-121. Read the abstract. Download the manuscript.
- John A. List and David Lucking-Reiley, "Bidding Behavior and Decision Costs in Field Experiments." Economic Inquiry, October 2002, vol. 40, no. 44, pp. 611-619. Read the abstract. Download the manuscript.
- John A. List and David Lucking-Reiley, "The Effects of Seed Money and Refunds on Charitable Giving: Experimental Evidence from a University Capital Campaign." Journal of Political Economy, February 2002, vol. 110, no. 8, pp. 215-233. Read the abstract. Download the manuscript.
- David Lucking-Reiley and Daniel F. Spulber, "Business-to-Business Electronic Commerce." Journal of Economic Perspectives, Winter 2001, vol. 15, no. 1, pp. 55-68. Read the abstract. Download the manuscript.
- David Lucking-Reiley, "Auctions on the Internet: What's Being Auctioned, and How?" Journal of Industrial Economics, September 2000, vol. 48, no. 3, pp. 227-252. Read the abstract. Download the manuscript.
- John A. List and David Lucking-Reiley, "Demand Reduction in Multi-Unit Auctions: Evidence from a Sportscard Field Experiment." American Economic Review, September 2000, vol. 90, no. 4, pp. 961-972. Read the abstract. Download the experimental instructions. Download the manuscript.
- David Lucking-Reiley, "Vickrey Auctions in Practice: From Nineteenth-Century Philately to Twenty-First-Century E-Commerce." Journal of Economic Perspectives, Summer 2000, vol. 14, no. 3, pp. 183-192. Read the abstract. Download the manuscript.
- David Lucking-Reiley, "Using Field Experiments to Test Equivalence Between Auction Formats: Magic on the Internet." American Economic Review, December 1999, vol. 89, no. 5, pp.1063-1080. Read the abstract. Download the experimental instructions. Download the manuscript.
- Ernst R. Berndt, Linda T. Bui, David Lucking-Reiley, and Glen L. Urban, "The Roles of Price, Quality, and Marketing in the Growth and Composition of the Antiulcer Drug Market." The Economics of New Goods (NBER Studies in Income and Wealth, vol. 58), Robert Gordon and Timothy Bresnahan, eds., Chicago: University of Chicago Press, 1997, pp. 277-322.
- Ernst R. Berndt, Linda T. Bui, David H. Reiley, and Glen L. Urban, "Information, Marketing and Pricing in the U.S. Antiulcer Drug Market." American Economic Review, May 1995, vol. 85, no. 2 (Papers and Proceedings), .
Working Papers
"Add More Ads? Experimentally Measuring Incremental Purchases Due To Increased Frequency of Online Display Advertising" (with Garrett A. Johnson and Randall A. Lewis) Read the abstract. Download the manuscript.
"Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior" (with Randall A. Lewis) Read the abstract. Download the manuscript. Download the Supplementary Appendix.
"Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition" (with Randall A. Lewis and Taylor A. Schreiner) Read the abstract. Download the manuscript.
"Does Retail Advertising Work? Measuring the Effects of Advertising on Sales via a Controlled Experiment on Yahoo!" (with Randall A. Lewis) Read the abstract. Download the manuscript.
"Advertising Especially Influences Older Users: A Yahoo! Experiment
Measuring Retail Sales" (with Randall A. Lewis) Read the abstract. Download the manuscript. Download the supporting online materials.
"Checking Out Temptation: A Natural Experiment with Purchases at the Grocery
Register" (with Daniel Houser and Michael B. Urbancic). Read the abstract. Download the manuscript. Last revised: August
2007. "Measuring the Benefits to Sniping on eBay: Evidence from a Field
Experiment" (with Sean Gray). Read the
abstract. Download the manuscript.
Last revised: April 2007. "'The War for the Fare': How Driver Compensation Affects Bus System
Performance" (with Ryan Johnson and Juan Carlos Muñoz). Read the abstract. Download the manuscript. Last revised:
February 2006. "Classroom Experiments on the Internet" (with Charles A. Holt and Susan K.
Laury). Read the abstract. Download the manuscript. Last revised:
January 2001. Super Star Award (highest honor bestowed upon any Yahoo! employee), 2009. Dean's Course Innovation Award, Eller College of Management, University of
Arizona, 2005. "Online Quizzes to Promote Active Learning in Economics," Thomas R. Brown
Foundation, 2006-2008, $40,584. "Game Theory and Social Interactions: A Virtual Collaboratory for Teaching
and Research" (with Lisa Anderson, Catherine Eckel, Jean Ensminger, Jacob
Goeree, Charles Holt, Susan Laury, Tom Palfrey, Al Roth, and Rick Wilson),
National Science Foundation, June 2001-May 2007. Total grant size: $2,314,779.
My portion: $312,525. "Fundraising Mechanisms Used by Charitable Organizations," National Bureau
of Economic Research, 2003-2007. $45,000. "Auctions on the Internet: An Experimental Study," National Science
Foundation, October 1998-September 2001. $119,474. "Web-based Interactive Market Pricing Simulations (WIMPS)," Initiative on
Technological Innovation in the Classroom, Vanderbilt University, May 1997-May
1998. $15,000. Senior Program Committee, ACM Conference on Electronic Commerce, 2011. Teacher (with Avinash Dixit), AEA Continuing-Education Course in Game Theory2011. Co-Editor (for Field Experiments), Economic Inquiry, 2007-present. Editorial Board, B.E. Journals
in Economic Analysis and Policy, 2006-present. Editorial Board, Experimental
Economics, 2002-present. Adviser, University of Arizona
Economics Society, 2003-9. Vice President for Information, Economic Science Association,
2000-2008. President, Society of Economic Educators, 2006-7. Organizer, ESA North American Regional Meeting (180 participants), 2006. Organizer, NSF Workshop on Classroom Experiments, 2003, 2005. Program Committee, Japanese-American
Frontiers of Science Conference, National
Academy of Sciences, 2004-2005. Panelist, Human and Social Dynamics initiative, National Science Foundation, 2004. Organizer, Eller College
Electronic Commerce Workshop, 2002-2004. Panelist, Information Technology Research interdisciplinary initiative, National Science Foundation, 2001. Member, American Economic Association. Referee for Science, Proceedings of the National Academy of
Sciences, National Science Foundation, American Economic Review,
Journal of Political Economy, RAND Journal of Economics, Management
Science, Economic Journal, Review of Economics and Statistics, Journal
of Industrial Economics,Games and Economic Behavior, Research Grants
Council of Hong Kong, B.E. Journals in Economic Analysis and Policy, Journal
of Economic Theory, Experimental Economics, Journal of Economic Education,
European Journal of Operations Research, Journal of Economic Behavior and
Organization, Economic Theory, Southern Economic Journal,
Electronic Commerce Research, Journal of Information Technology
Management, American Law and Economics Review, Journal of
Environmental Economics and Management, Journal of Business,
Production Operations and Management, and International Journal of
Retail, Distribution and Consumer Research. Founder and President, PGSS Alumni
Association. The Pennsylvania Governor's Schools of Excellence provided advanced
educational experiences for high school students for decades, until the state
cut them from the budget in 2009. My experience as a student at the Pennsylvania Governor's School for the
Sciences (PGSS) in 1986 was one of the greatest experiences of my life.
The Alumni Association is organizing the alumni towards the goal of restoring
the school. This is the only educational institution I've ever been
associated with where all the students were excited to learn and all the
teachers were excited to teach. Board of advisers, Magic, Palo Alto,
CA. Magic is a residential community (I lived there 2007-2009) where people
think deeply about how to improve their own lives as well as the lives of
others. They believe it is important to question all assumptions,
particularly those we make about what we want in life. They propose the
concept of "valuescience," using scientific principles to help us figure out
what we really want, and how to get it. Annual participation in the IAP
Mystery Hunt at MIT. The Mystery Hunt is probably the most elaborate puzzle-solving event in
the world. Each year, I compete with a team to solve puzzles that lead to
clues to the location of a coin hidden somewhere on campus. The puzzles are
highly challenging and diverse. I captained the winning team in 1995, which
led to the honor of organizing the 1996 Hunt. I also had
the privilege of participating on the winning team in 2005, but declined the
opportunity to write puzzles for 2006. Bassist, Princeton University Orchestra, MIT Symphony, Vanderbilt University
Orchestra, and University of Arizona Symphony. Chair,Community Service Committee, Princeton Class of
1991 Tenth Reunion.Awards
Grants
Presentations
Professional Service and Affiliations
Other Activities and Interests